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Google Analytics Course in Delhi
In a digital world that moves at breakneck speed, data has become the new currency. Companies do not guess; they make data-driven decisions. But simply collecting data is not enough. The real strength is in comprehension, interpretation, and realization; that is why we use Google Analytics. NSIM (National School of Internet Marketing) provides a thorough Google Analytics Course that equips you with the tools to monitor website data, assess the strength of campaigns, analyze audience behavior, and provide data-driven business growth.
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Master Your Growth with Google Analytics
Unlock the power of data with expert guidance and practical resources. Our Google Analytics Course gives you the tools and support you need to track, analyze, and grow.
Create account
Turn raw numbers into actionable insights with the right strategies and hands-on training in Google Analytics.
Get Certification
Earn your certification and showcase your Google Analytics expertise with confidence.
Why Learn Google Analytics?
If you are a digital marketer, business owner, content creator, or analyst, Google Analytics is a foundational skill that you cannot dispute. It will tell you what is working, what is not working, and how to improve.
Key Benefits
- Insightful analysis into website performance
- Understanding customer behavior and user journeys
- Improved ROI on marketing campaigns
- The ability to make informed, data-driven decisions in business
- Enhanced digital employability
Course Highlights – What You Will Learn
Our course is structured to guide you from the fundamentals to advanced analytics, ensuring you not only understand data—but can translate it into strategy.
🔹 Module 1: Introduction to Google Analytics
- What is Web Analytics?
- Role of GA in Digital Marketing
- GA Interface and Terms
- Setting Up a GA Account
🔹 Module 2: Setting Up Tracking
- GA Installation on a Web Site (With and Without WordPress)
- Using Google Tag Manager for Tagging Management
- GA Installation Verification and Real-Time Data Review
🔹 Module 3: Understanding Key Metrics
- Sessions, Users, Pageviews, Bounce Rate and then Some
- Sources of Traffic – Direct, Organic, Paid, Referral, Social
- User Behavior Analysis using Behavior Flow
🔹 Module 4: Custom Reports & Dashboards
- Creating Custom Dashboards and Segments
- Using Filters to Dig Deeper
- Setting Up Goals, Events and Conversions
🔹 Module 5: Audience Analysis
- Demographics and Interests Reports
- Geo-Location, Type of Device, New versus Returning Visitors
- Cohort Analysis and Benchmarking
🔹 Module 6: Acquisition & Campaign Tracking
- UTM Parameters and Campaign Tagging
- Tracking Google Ads, Facebook Ads, Email Campaigns
- Source/Medium/Channel Reports
🔹 Module 7: Conversion Optimization
- Setting Up Goals – Sales, Leads, Form Submission
- Funnel Tracking and Drop-off Events
- Weaving Data into the User Experience
🔹 Module 8: Google Analytics 4 (GA4) Overview
- The difference between Universal Analytics and GA4
- GA 4 Interface, Event-based Tracking and Reports
- Why should I care? UA to GA4 Migration Strategy
Tools You Will Work With
During the course, you’ll become proficient in key tools used by industry professionals:
- Google Analytics (UA and GA4)
- Google Tag Manager
- Google Data Studio
- URL Campaign Builder
- Chrome Extensions for analytics testing
- WordPress plugins for GA setup
Who Should Join This Course?
This course is tailored for individuals who want to understand web performance and marketing analytics.
It’s ideal for:
- Digital marketing students
- Website owners and entrepreneurs
- Marketing professionals
- SEO and PPC specialists
- Content creators and bloggers
- Anyone looking to upskill in digital analytics
Why Choose NSIM?
At NSIM, we do more than teach tools; we make professionals.
Here’s what makes us unique:
- Industry-Recognized Trainers with years of experience
- Hands-On Training with real analytics projects
- Doubt Sessions and post-class support
- Live Project Assignments to build your portfolio
- 100% Placement Assistance to jumpstart your career
- Centrally Located in South Delhi with online learning options
Course Details
Mode of Training: Online & Classroom (Delhi)
Duration: 4–6 weeks
Class Timings: Weekday & Weekend batches available
Prerequisites: Basic knowledge of websites or digital marketing (helpful, not mandatory)
Tools Covered: Google Analytics, GTM, UTM Builder, Data Studio (intro)
Certification: NSIM Certificate of Completion + Practical Project Certificate
Placement Assistance: 100% job support post-completion
Career Opportunities After Completing the Course
Many of the career paths you can take after this is completed will likely have Google Analytics as a key skill in demand. You could find yourself as a…
- Digital Marketing Executive
- Web Analyst
- SEO/SEM Analyst
- Performance Marketing Manager
- Conversion Rate Optimization (CRO) Specialist
- Freelance Digital Consultant
Whether you plan to work in a startup, agency, or large brand (or take on some freelance consulting), this course is going to help you get meaningful value in your digital career.
Practical Training & Real-World Assignments
At NSIM we believe that one learns by doing. Each student works on live projects such as monitoring traffic from real campaigns, studying audience behavior, and building information dashboards.
At the end of the course you will be able to:
- Monitor KPIs for any website
- Analyze ROI for campaigns
- Create reports for stakeholders
- Provide data-led marketing suggestions
- Confidently use Google Analytics and GA4 platforms
Frequently Asked Questions (FAQs)
Q. How long is the Google Analytics course at NSIM?
The course lasts between 4 to 6 weeks, depending on whether it is a weekday or weekend batch. The classes are focused and short, so the content is job-oriented, and practical.
Q. Is the course on Google Analytics 4 (GA4) or Universal Analytics?
The course covers GA4 and Universal Analytics, with a heavier focus on GA4, as this is now the platform of choice from Google. You will also learn how to switch from UA to GA4.
Q. Do I need to have experience in digital marketing before starting the course?
You do not require prior experience. It could help to have a slight understanding of websites or digital marketing, but the course has been designed to allow beginners and professionals to all feel comfortable.
Q. Will I get a certificate after I complete the course?
Yes, when you complete the course you will receive a Certificate of Completion from NSIM, as well as a Live Project Certificate which validates your practical skills.
Q. Is the course available online and offline?
Yes, NSIM offers this course online and in classroom mode. You can select the learning mode that fits your schedule and location.
Q. What tools will I learn to use in the course?
In this course we will be using the following tools:
– Google Analytics (UA & GA4)
– Google Tag Manager
– Google Data Studio (Intro)
– URL Campaign Builder
– Chrome Extensions for GA Testing
Q. Will I get hands-on training and real projects?
Yes! NSIM is HUGE on hands-on learning. You will actually be tracking the live traffic of a real website, analyzing real campaigns and creating real dashboards for your final project.
Q. What jobs can I apply for after completing this course?
You could apply for jobs including:
– Digital Marketing Analyst
– Web Analyst
– SEO/SEM Analyst
– CRO Specialist
– Performance Marketer
– Freelance Analytics Consultant
Q. Can I use this course to help grow my own business or website?
Yes. This course is very relevant for anyone who has a business, blog or small business and wants to see what their traffic is, measure success and optimize their digital strategies via Google Analytics.
Q. How can I enroll in the course?
You can enroll by going to www.nsim.in, calling us at +91-9811020518 or emailing us at info@nsim.in and we will assist you with the registration process.
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