Master in Digital Marketing
In-Depth Program
& Job Placement Support
Gain practical skills and industry knowledge through our in-depth program to provide hands-on experience and support your job placement journey.
Job Placement Connections
Skills Assessment & Estimation Training
Resume and LinkedIn Profile Development
Mastering Negotiation and Persuasion Skills
Practice Job Interviews and Placement
Digital Marketing Career Opportunities
Guaranteed Placement Assistance for All Students
9 LPA
Highest Package
4.5 LPA
Average Package
90%
Placement Rate
50%
Average Salary Hike
*Placement Statistics According to the 2024 Internal Report.
Our Alumni Partner with Leading Brands Such As
Our graduates can collaborate with prestigious brands across various industries, leveraging their skills in digital marketing strategies, SEO optimization, social media management, and more. Their expertise enhances the brands’ online presence and showcases the high level of training and knowledge they’ve acquired through our program. This hands-on experience with leading companies highlights their ability to drive impactful results and adapt to the ever-evolving digital landscape.
Connect with CXOs and CMOs from Top Digital Brands
Curriculum Developed in Collaboration with Industry Experts
Semester 1
1. Foundation
Master the core principles of digital marketing, including customer-centric strategies and essential design skills for success. Dive into Marketing and Management basics, conduct in-depth research on market trends, brand positioning, and competitor analysis, and refine your abilities in presentation design and delivery.
- Core Principles of Marketing and Management
- Market, Brand, and Competitor Research
- Creating and Delivering Presentations
2. Setting up a Website
Develop expertise in creating visually appealing and highly functional websites and landing pages with WordPress. Learn the techniques and best practices for designing and setting up professional websites that not only look great but also deliver an exceptional user experience. Gain hands-on skills in leveraging WordPress’s features and tools to build sites that effectively capture attention and drive engagement.
- Getting Started with Website Development
- Fundamentals of User Interface and User Experience
- Techniques for Designing Effective Landing Pages
3. Content Management
Discover how to strategize and execute impactful online campaigns designed to engage and attract potential customers. This comprehensive approach will guide you through the process of creating compelling digital marketing strategies that capture attention, drive interest, and convert leads into loyal customers. Learn the techniques for targeting your audience effectively and optimizing your campaigns for maximum reach and effectiveness.
- Strategy for Content
- Narrative
- Writing Content and Copywriting
4. Organic Social
Enhance your digital engagement abilities by delving into these key topics. By exploring these areas, you’ll gain valuable insights and practical skills that will elevate your proficiency in connecting with audiences and driving impactful results in the digital landscape. Mastering these subjects will empower you to engage more effectively and strategically in the ever-evolving world of digital marketing.
- Organic Social Media Marketing
- Influencer Promotion
- Localised Promotion
- Building a LinkedIn Profile and Resume
5. Paid Advertisements
Excel in paid advertising by mastering strategies across all major platforms, including Meta, LinkedIn, YouTube, and beyond. Gain the skills to effectively dominate these diverse channels, leveraging each platform’s unique features and audience targeting capabilities to maximize your advertising impact and achieve superior results.
- Meta Advertisements
- LinkedIn Advertisements
- YouTube Advertisements
- Display Advertisements
6. Media Purchasing & Planning
This module provides a comprehensive guide from strategy development to execution, equipping you with the skills needed to create and implement effective digital marketing campaigns. You’ll gain a deep understanding of how to design compelling strategies, execute them flawlessly, and analyze their impact to achieve optimal results. Learn the intricacies of campaign planning, execution techniques, and performance measurement to ensure your marketing efforts are both innovative and successful.
- Planning for Media
- Purchasing Media
- Google Drive: Documents & Presentations
Semester 2
1. Organic Search
Explore organic search techniques in depth, starting with the fundamentals of SEO and extending to advanced strategies for optimizing YouTube and app content. This comprehensive learning experience will equip you with the skills needed to enhance visibility and drive engagement across various digital platforms.
- SEO: Technical, Off-Page, and On-Page
- Utilizing Pinterest & Quora
- YouTube Optimisation
- ASO
2. Advance for Paid Advertisements
Elevate your understanding of paid advertising by diving deeper into advanced strategies and techniques. Learn how to optimize campaigns for maximum ROI, effectively target the right audience, and utilize data-driven insights to refine your approach. With this enhanced knowledge, you’ll be equipped to create high-impact ads that not only reach your audience but also drive significant business results.
- Systematic operation
- Over-The-Top Promotion
- Native Advertisements
3. Data visualisation and reporting
Dive into the world of data reporting and visualization, where you will master the art of transforming raw data into meaningful insights. Explore advanced techniques for creating compelling visual representations, ensuring that your data tells a clear and impactful story. Additionally, gain hands-on experience with Looker Studio, a powerful tool for building dynamic and interactive dashboards that bring your data to life, making it accessible and actionable for decision-makers.
- Report Types
- The Value of Information Visualisation
- Lookerstudio
5. ORM
Master the art of brand reputation management by learning how to safeguard and enhance your brand’s image in an increasingly complex digital landscape. Gain in-depth insights into handling challenging PR scenarios, and discover essential strategies and tips for effectively navigating through crises, managing public perception, and maintaining trust with your audience. This knowledge will equip you with the tools needed to turn potential pitfalls into opportunities for growth, ensuring your brand remains resilient and respected in any situation.
- Brand Management & Reputation Marketing
- Training in Aptitude and Guesstimates
6. Lead Creation and Development
Discover the strategies and techniques to transform casual website visitors into dedicated, long-term customers. Through targeted marketing approaches, personalized content, and optimized user experiences, you’ll gain the skills needed to not only attract visitors but also build lasting relationships that drive customer loyalty and retention. Learn how to understand customer behavior, enhance their journey on your website, and ultimately convert their interest into consistent engagement and repeat business.
- Overview of Lead Creation and Nurturing
- Enhancing Your Landing Page
- Relationship Management with Customers
- Email Promotion
7. Analytical Framework
Delve deep into understanding customer behaviors and preferences to uncover valuable insights that fuel business growth. Utilize advanced analytics to track and measure performance, allowing for data-driven decisions that optimize strategies. Implement effective customer retention techniques to build long-term loyalty, and expand your reach through multilingual marketing, ensuring that your brand resonates across diverse audiences. By mastering these key areas, you’ll be equipped to drive sustained success in a competitive marketplace.
- Developmental Marketing
- Marketing for Retention
- Multilingual Advertising
8. Strategy & Planning for Branding
Discover how to build and shape a brand’s identity while effectively navigating the complexities of the marketing landscape. Gain insights into creating a distinctive brand image, understanding market dynamics, and implementing strategic marketing practices to position your brand for success. This comprehensive approach will equip you with the skills to craft a compelling brand narrative and excel in a competitive marketplace.
- Positioning & Brand Management
- Project Organising
- Strategies for Integrated Marketing
9. Artificial Intelligence in Marketing
Discover how Generative AI and advanced tools such as ChatGPT can transform your marketing strategy by offering innovative solutions and automation capabilities. These cutting-edge technologies can enhance your content creation, streamline customer interactions, and provide valuable insights, revolutionizing the way you approach and execute your marketing efforts.
- Using generative AI in online advertising
- ChatGPT
10. Ingenious Advertising
Discover how to create engaging and compelling content across various platforms, including video, podcasts, and social media. Our program teaches you the techniques and strategies needed to capture and hold your audience’s attention, ensuring your content stands out in a crowded digital landscape. Whether you’re looking to enhance your storytelling abilities or master the nuances of different media formats, you’ll gain the skills to produce high-quality content that resonates with your audience and drives meaningful engagement.
- Promotion, Content Creation, and Creative Production
- Scriptwriting and Video Marketing
- Podcast Promotion
- Photoshop is a tool for digital design.
11. Expertise in Business
Gain a comprehensive understanding of the business aspects of digital marketing by exploring every essential element. This includes delving into key strategies, industry practices, and the practical applications that drive successful marketing campaigns. You’ll acquire valuable insights into how digital marketing functions within the broader business landscape, equipping you with the knowledge needed to effectively manage and execute impactful marketing initiatives.
- How to launch a digital marketing company of your own
- How Much a Freelancer Can Make
- Business-to-Business Marketing
- Pitching Techniques
Understand Your Career Prospects After Completing a Post-Graduation in Digital Marketing & Strategy
Digital Marketing Tools You’ll Become Proficient In
As a digital marketer, you’ll engage with a wide range of digital marketing tools on a daily basis, each vital to different aspects of your role. Throughout IIDE’s online digital marketing course, you will gain proficiency in using these essential tools, mastering their functionalities to effectively enhance and execute your marketing strategies. This hands-on experience will equip you with the skills needed to navigate and leverage these tools, ensuring you are well-prepared for the dynamic landscape of digital marketing.
